WALKAWAY In The News

PINK-SLIP PROTECTION DRIVING SALES, SAYS CNW RESEARCH

F&I Magazine

BANDON, Ore., March 24, 2009 – Data continues to show that debt-protection programs, such as the Hyundai Assurance Program, are doing more than just simply driving sales, reported CNW Research in March.

Surveying consumers shopping for a vehicle in any of Hyundai’s market segment, as well as eventual buyers, about the carmaker’s vehicle-return program, CNW found that more than half of “intenders” hadn’t considered Hyundai before hearing about its program. The market research firm also found that 53 percent of those surveyed said the program was the key reason for considering the brand.

Additionally, CNW found that 28.7 percent added Hyundai to their shopping list. And of those who already had the company on their list, 26 percent moved it up to the No. 1 spot.

“Would it work for anyone else? Not without a commitment to market the plan consistently and widely,” wrote CNW’s Art Spinella. “Now comes AutoNation offering a similar program. Buy a vehicle from one of its stores and have car payments covered for six months if you lose your job.”

So far, Spinella reported, 30 percent of customers in the dealer group’s market say the program would make them consider shopping at its stores over any other dealership.

About WALKAWAY USA, LLC

WALKAWAY USA, LLC (www.walkawayusa.com) is a division of EFG Companies (www.efgcompanies.com), an industry leader in providing innovative performance management solutions and technologies to the retail auto industry. WALKAWAY USA markets and administers WALKAWAY® Protection for Automotive Financing. WALKAWAY is the First and Only Vehicle Return Program™ that protects consumers from financial shortfalls arising from the depreciation of new and used vehicles (negative equity).

Media Contact

Laura Krone
EFG Companies
(972) 445-8341

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